form & function - a word on strategy & creativity

The fusion of strategy and aesthetics is vital for the success of any marketing communications tool. In business, art is not l'art pour l'art. Marketing pieces need to generate revenue. That's why planning and strategy build the core of our work. Then, we wrap the strategic base in a visually and aesthetically appealing presentation that reflects your corporate identity and amplifies your message.

KATconcept designs marketing communication tools that balance both components by understanding your business and target audience. We listen to your needs, and the more we know about you the better we can serve you. Here's a list of helpful information:

• What is your company's mission/identity? What are you about?
• What is the overall style of your industry? Do you want to obey your industry's "standards"? Do you want to be recognized as a follower or someone who sets new standards?
• What image do you want to communicate? How do you want to be perceived by your target audience?
• How have you been perceived so far? Do you want to change your image?
• What is the goal of the piece? Is it part of an overall campaign?
• What is your estimated budget?
• Where and to what extend will the marketing piece be published or circulated?
• How targeted is the piece? Who is/are the target audience(s) of the piece?
• What are sociographic and psychological factors that drive your audience(s)?